Stop chasing engagement (or how to create content that converts) w/ Josh Spector

Описание: 🎙️ Ideas Club Podcast #11 – Josh Spector: How to Get Clients From Your Content
Hosts: Jamie Dundas & David Brown
Guest: Josh Spector – Writer, strategist, and creator of For The Interested newsletter

🔎 Episode Summary
In this episode, Jamie and David sit down with Josh Spector — a digital strategist who spent nearly a decade running social media and marketing for The Oscars before building his own successful brand helping creators and businesses get clients from their content.

Josh shares how to turn content into clients, the secrets behind his popular newsletter For The Interested, and why most people overpay for social media management but underpay for strategy. It’s a masterclass in simplifying your content system, creating transformation for your audience, and making marketing actually work.

🧠 Key Takeaways
1. From The Oscars to Entrepreneurs
Josh managed digital media for The Oscars for five years and learned that the same principles that drive millions of viewers can help small creators grow — it’s all about providing value and transformation.
2. The “Everything is Content” Mindset
Every conversation, sent email, or idea can become content.
Most people talk about doing things — Josh encourages doing and sharing what you learn.
Treat your content library as reusable assets: one good idea can become 10 posts.
3. Why Strategy Beats Execution
Many brands hire people to “post more,” but without a clear strategy, it’s wasted effort. The right question isn’t what should we post? but how will this help us reach our business goals?
4. How to Get Clients From Content
Josh’s golden questions:
What’s your ultimate business goal?
Who do you need to reach to achieve it?
What do those people value?
How can you give them that for free in your content?
Focus on transformation, not promotion.
5. Newsletter Growth & Retention Tips
Don’t make newsletters too long — shorter and consistent beats long and sporadic.
Improving content ≠ growing subscribers — growth requires a separate, active strategy.
The best subject line? Building trust so people open it because it’s from you.
Move your key calls-to-action (like booking a tour or product link) higher up — don’t bury them.

🛠️ Tools, Systems & Habits Josh Uses
For The Interested Newsletter: 32,000+ subscribers; actionable daily and weekly editions.
Workflowy: To capture content ideas instantly.
Content Reuse: About 75% of what he publishes has been shared before — repurposing is key.

💡 Best Quote
“If someone reads your content and can do something afterwards that they couldn’t do before — that’s value.”

🔗 Connect With Josh
🌐 Website: joshspector.com
✉️ Newsletter: fortheinterested.com/subscribe/
💬 LinkedIn: linkedin.com/in/joshspector/
💡 Membership: joshspector.com/program/


💬 Connect With Ideas Club
📨 Newsletter: good.space/ideas-club/
💡 Join the community for creators, freelancers, and founders who believe — ideas will save you.