Inside GoPro’s Explosive Growth with Its Marketing Head - Rick Cesari - Direct Branding
Автор: Quantum Growth
Загружено: 2026-02-06
Просмотров: 5
Описание:
In this episode, we sit down with the former Head of Marketing at GoPro and a legendary direct-response marketing expert to break down how GoPro became one of the most iconic brands in the world.
From user-generated content to community-driven storytelling, this conversation dives deep into the exact marketing principles, decisions, and strategies that helped GoPro dominate the action-camera industry.
🎙️ What you’ll learn in this episode:
How GoPro turned customers into its biggest marketers
The role of storytelling & content in brand growth
Marketing lessons from scaling a global consumer brand
Why community beats ads in long-term brand building
How founders and marketers can apply these strategies today
Whether you’re a founder, marketer, content creator, or brand builder, this episode is packed with real-world insights you can actually use.
Need help with Direct Branding & TV ads ?
Connect with Rick on LinkedIn : Rick Cesari
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