How She Built a Fashion Tech Startup From Social Media

Описание: The most interesting startup stories begin with a simple experiment.

We had a conversation with Carol Groebli, founder of Extended, about what it really takes to build a fashion tech company. She started because she saw something broken in the market and began testing small systems:

Posting on Instagram, launching on Shopify, and learning from every step.

What stood out was how essential social media was for her growth. At one point, 100% of her clients came through Instagram because it helped them trust her through following her personal journey.

And when we talked about what she’d love to automate in her growing business, she didn’t hesitate to say “DMs.”

These are exactly the kind of problems we think about at Conduit AI. Businesses don’t need blanket automation. They need targeted workflows that free up time for the creative and strategic work that moves the business forward.

Her advice to new founders was simple but powerful:

Just start, get comfortable with failing, post online, and get over yourself.

Conversations like this remind us why we build at Conduit AI. We aim to help founders reduce operational noise so they can focus on the parts of the business only they can do.