Is Pakistan Pharma Business Trapped in a Bheer Chaal? | Dr Atif Rizvi | Rx Factor
Автор: RX Factor
Загружено: 2026-03-07
Просмотров: 995
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Is Pakistan Pharma trapped in a “Bheer Chaal” — a herd mentality of copying rather than innovating?
In the upcoming episode of Rx Factor, I sit down with Dr. M. Atif Rizvi Dr. M Atif Rizvi— a physician-turned-Global Sales Director who has led multi-billion portfolios at companies like Abbott, Novartis and Reckitt across Europe, the US, and Latin America.
We discuss:
• The Seth vs. Professional Management debate in pharma
• Why many multinationals are exiting Pakistan
• The mindset difference between global pharma leadership and local industry structures
• Why many companies follow the same export and business models instead of creating new ones
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