How important is social media to my business?

Описание: In this episode of Figure 1: an IP conversation, Albright IP Managing Director Robert Games is joined by Trade Mark Attorney, James Beeton, to talk about the growing risks businesses face on social media and what can realistically be done about them.

Social platforms are now one of the most powerful tools for building a brand, but they’re also an easy entry point for counterfeiters, fake profiles and bad actors looking to exploit established names.

For many SMEs, the challenge isn’t whether infringement is happening, but where to focus time, effort and budget.

Drawing on James’ experience in brand protection, including his time working in-house at Global brand, Superdry, the conversation covers:

The most common forms of abuse, from fake accounts to misleading ads
How counterfeiters and opportunists use hashtags, keywords and campaigns
Why registered IP rights make content removal far more effective
What businesses should monitor and what can usually be ignored
The importance of evidence, internal processes and clear brand guidelines
Practical steps SMEs can take to protect themselves without overreacting
This episode is aimed at founders, marketing teams and growing businesses that want to use social media confidently, without leaving their brand exposed.

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Visit Albright IP: www.albright-ip.co.uk

00:00 Intro
01:06 How important is social media to your business?
01:47 What are the benefits of building your business profile on social media?
04:05 How do you protect your business from counterfeiters and fake profiles?
05:30 How do you make it evident?
05:57 Do you need strong brand guidelines
06:33 What are keys signs you should be looking for?
07:52 What should you do to prevent counterfeiters and fake profiles?
09:03 Should you think broadly about what you need to protect?
09:23 Outro