The Truth About PR, Social Media & Building Real Buzz in 2026 | Real PR Advice from Jordan Lee

Описание: In this episode of Content to Cash, host Bree Flemings sits down with Houston-based PR strategist and cultural curator Jordan Lee Harris, the creative force behind Who’s Who Public Relations and the widely known event series Choosey Tuesdays.

This conversation dives into the new rules of PR in today’s social-first world—where visibility, culture, community, and timing matter more than traditional press alone. Jordan shares real insight on how PR has evolved, why social media buzz often outweighs blogs, and how events can become powerful brand-building tools.

Together, they explore:

1. How PR, marketing, and social media now overlap

2. Why PR is a luxury service—not a shortcut

3. Building credibility before chasing press

4. The role of events in creating community and visibility

5. Houston’s evolving creative and tech ecosystem

6. Burnout, pacing, and sustainability for event producers

7. Why planning, patience, and timing matter more than rushing

This episode is a must-listen for artists, founders, creatives, marketers, PR professionals, and event producers who want to build something meaningful—and sustainable—in today’s attention economy.

00:00 – Intro
01:01 – Meet Jordan Lee Harris (PR Strategist, Houston)
02:57 – How Houston’s Creative & Tech Scene Is Evolving
04:56 – Culture, Community & Moving at Your Own Pace
06:23 – Section Culture vs Experience-Driven Events
07:22 – Marrying PR Strategy with Event Production
08:35 – Treating Yourself Like a Client
09:44 – How Events Build Credibility & Visibility
11:33 – How PR Has Changed in the Social Media Era
13:17 – Why PR Is a Luxury Service
14:45 – Building Buzz Before Hiring a Publicist
16:37 – Strategy Consulting vs PR Execution
18:22 – Qualifying Clients the Right Way
19:13 – The Vision Behind Choosey Tuesdays
21:15 – Creating Intentional Experiences
22:17 – Switching Venues & Brand Consistency
23:25 – The Pressure of Weekly Events
24:54 – Burnout, Pausing & Resetting
26:36 – Planning, Patience & Giving Yourself Grace
28:00 – Why You Can’t Rush Being “Right”
30:01 – Where to Find Jordan & Final Thoughts