The AGM: Making Hard Cuts with Intention - Forge Contractor Podcast

Описание: In this episode of the Forge Contractor Podcast, the conversation turns into a direct and honest debrief of the Ridgeline Roofing and Solar AGM, and why it marked a real turning point for the company.

Coming right off the pruning discussion, Josh and Kenton walk through what made this AGM different. Not just inspiring, but actually useful. After years of learning the hard way, they reflect on the discipline of building a real agenda, facilitating for outcomes, and setting clear expectations. The result was a meeting that created alignment, momentum, and ownership instead of fatigue.

A major part of the conversation centers on the value of outside perspective. Bringing in an external chair through Forge removed internal politics, kept the meeting focused, and allowed hard questions to be asked and answered. Josh and Kenton explore why this kind of structure matters, and why AGM facilitation may be one of the most practical services Forge can offer contractors.

The episode digs into what separates a good meeting from a productive one: action, accountability, and follow-through. They share the concrete outcomes that came out of the AGM, from early budgeting work and procedures to clearly defined ownership and stewardship agreements. No one was dragged into responsibility. People stepped into it.

They also talk candidly about where the meeting exposed gaps. When tough questions were asked, the lack of clear metrics and ownership became obvious. Marketing spend without clear ROI, shared responsibilities without clear owners, and the need for better tracking and better information in the room.

That naturally leads into a deeper discussion on North Star metrics. Josh and Kenton unpack why revenue alone isn’t enough, why volume can hide unhealthy businesses, and why they’re leaning toward value per square as a clearer signal of financial health. They wrestle with how to honor cultural wins without masking financial reality, landing on a practical balance between financial clarity and cultural celebration.

A clear theme emerges for 2026: stewardship. Stewarding finances, operations, assets, and people with intention. One story in particular highlights what stewardship looks like in practice, resisting the urge to force solutions and instead allowing ownership, learning, and leadership to develop.

The episode closes by returning to Ridgeline’s core identity: brotherhood. Building young men, work ethic, and fortitude through the trades. Josh and Kenton reflect on the tension between investing in people and maintaining financial health, and why both are required to build something that lasts.

This is a grounded, practical conversation about leadership, accountability, and what it really looks like to run a healthy company.

Original theme music composed and performed by - Ben Smith

Produced by - Seth Steward Productions

Co-produced by - Kalen Wookey

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