Apple's Global Supply Chain Management Lessons from Steve Jobs | I Phone Logistics | MBA Case Study

Описание: Apple Inc Managing Global Supply Chain Management

Although it had a great product, the team at Apple soon found that IBM’s entry into the market in 1981 would change the industry. By 1983, IBM’s personal computer became the best-selling computer in the United States, heralding the beginning of its domination of the PC market. Even Apple’s popular 1984 Super Bowl commercial, combined with a heavy marketing campaign, was not enough to stop IBM's growth. Jobs left Apple in 1985. The company stumbled along for the next decade, and even though it launched a line of Macintosh computers, it failed to gain traction in the marketplace. Apple also suffered from a perception that its machines were more expensive than comparable Windows PCs. The company had poor operating controls and inventory management, failing to properly estimate demand for its products and leading to both stock-outs and excess inventory.
In 1996, Jobs returned to the company as CEO at a time when Apple’s future was in question.
This case study explains the lessons from Steve Jobs on reviving the supply chain of Apple.

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