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ALPSP Annual Conference and Awards 2023. Session 6b
Автор: ALPSP
Загружено: 2023-11-15
Просмотров: 2132
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Session 6b - Marketing, Analytics and Data for an Open Research Future
In an increasingly author-centric future where decisions of where to publish are driven by funder requirements and availability of APC funding, the need to differentiate is more critical than ever for publishers. What are publishers doing to adapt their marketing to meet author needs, and where should their priorities lie for the future?
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