ASICS X AFEW GT-II "UPLIFTING PACK"
Автор: TheCamp0ut
Загружено: 2022-07-22
Просмотров: 4838
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During our collaboration with ASICS, we started talking about doing more than just a sneaker collab. As ASICS has ties with the @stark_gegen_depression a German Depression Support, we wanted to contribute to creating more awareness for depression and mental illnesses.
While thinking about the concept behind it, we talked to lots of our friends & family, and we were touched by one story especially. Erol’s personal experience delivered lots of insight on the topic of depression. Based on that, we came up with a design for the special box and ideas for content. To look up and be comfortable in doing so, was something that was recommended to him by his therapist at the time. If you’re not having the best of times, it’s often hard to keep your head up. To look up and be positive. And this is something we wanted to show with the design.
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