Launch Your Amazon Holiday Ads Early (The BFCM Strategy Every Seller Misses)

Описание: #amazonads #Ad

Explore the Amazon Ads Holiday Hub and dive into the Holiday Marketing Strategy Guidebook to build your strongest BFCM strategy yet.

Holiday Hub → https://advertising.amazon.com/en-gb/...

Holiday Marketing Strategy Guidebook → https://m.media-amazon.com/images/G/0...


If you’re an Amazon seller preparing for Black Friday, Cyber Monday, and the Holiday Shopping Season… this video is for you.

Every year, thousands of brands wait too long to launch their campaigns — and end up paying higher CPCs, losing visibility, and missing early shoppers who start searching weeks before BFCM even begins.

In this video, I break down how to prepare early, how to structure your Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, and why planning ahead leads to stronger performance throughout the peak shopping period.

You’ll learn:

🎯 Why early planning matters

CPCs rise significantly the closer you get to Black Friday.

Early visibility helps capture gift-shoppers before competition peaks.

Stable, always-on campaigns outperform last-minute launches.

📈 How to optimize Amazon Ads for the holiday surge

Use Sponsored Products to secure high-intent placements.

Use Sponsored Brands for discovery and to drive Store traffic.

Use Sponsored Display for retargeting international and warm audiences.

🛠️ Tools to guide your strategy

These two Amazon resources will help you plan your full holiday campaign:

Holiday Hub — a centralized toolkit for holiday prep
https://advertising.amazon.com/en-gb/...

Holiday Marketing Strategy Guidebook — complete seasonal playbook

https://m.media-amazon.com/images/G/0...