[Meta x Stape webinar] Meta Ads in 2025: what every agency needs to know about server-side tracking

Описание: Your Meta ads rely on data — but what if that data is incomplete?
Browser privacy restrictions, ad blockers, and short cookie lifetimes are cutting off valuable insights, causing missed conversions and wasted ad spend.

Without accurate data, Meta's AI struggles to optimize targeting, leading to higher costs, poor attribution, and underperforming campaigns.

Watch our webinar to learn how to recover lost data, improve attribution, and boost ROAS with a scalable data tracking setup.

By the end of this webinar, you will learn:

Why your Meta Ads underperform – how tracking gaps lead to lost conversions and wasted ad spend
How to fix tracking gaps & improve attribution – what Meta Conversions API is, how it works, and which implementation option to choose
Real-world success story – how businesses improved ROAS and client retention by switching to server-side tracking
Common tracking challenges – how to streamline setup, avoid troubleshooting, and scale CAPI setup across multiple clients
How Stape simplifies Meta CAPI setup
Live demo – step-by-step Meta CAPI setup using Stape pre-built template

=== Watch related videos ===

⦿ Check out the playlist with webinar recordings:    • Webinars  
⦿ Check out the playlist on Meta (Facebook) server-side tracking:    • Meta (Facebook) server-side tracking  

Useful links:

⦿ Facebook tracking guide for 2025: https://stape.io/blog/facebook-tracking
⦿ How to set up Meta Conversions API: https://stape.io/blog/how-to-set-up-f...
⦿ Meta CAPI via server GTM templates: https://stape.io/meta-capi-server-gtm

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✭ Community: https://community.stape.io/

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