EP 10 - PART 1: Boris Rütten, Henkel - How To Accelerate Global eCommerce with Data & Retail Media

Описание: Tune into an insightful conversation as we welcome Boris Rütten, Global VP of eCommerce from Henkel Consumer Brands.

Get ready to dive into discussions on 🔍:

synergy between offline and online channels
the evolution of digital commerce
AI solutions for CPG ecommerce
the future of the digital workforce

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Mert Damlapinar | ecommert

About ecommert
We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.

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