#49 – Martin & Oliver: Kink the Curve – Change Your Growth Trajectory
Автор: Kvadrant Consulting
Загружено: 2026-01-26
Просмотров: 33
Описание:
Most commercial transformations fail not because the strategy is wrong, but because execution breaks down.
In this episode, we explore why changing sales, marketing, and go-to-market ways of working is so difficult in practice, and what leaders can do to improve the odds of success. The conversation covers the real tensions commercial leaders face: running the business while transforming it, balancing quick wins with long-term change, and aligning leadership, middle management, and frontline teams.
This episode builds on insights from Kink the Curve, Kvadrant’s book on commercial transformation, written by Martin Nyvang Mariussen and Oliver Lund Storgaard, and translates them into practical lessons for leaders responsible for growth and execution.
📘 Download the book Kink the Curve here:
https://www.kvadrant.dk/insights-book...
⏱️ Timeline:
00:00 — Why commercial transformations fail
05:40 — Running the business while changing it
10:45 — Speedboats vs. tugboats in transformation
18:20 — Choosing the right change approach
26:10 — Proactive vs. reactive transformations
33:30 — Leadership and middle management alignment
47:10 — Making commercial change stick
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