Aarthi Scans’ Power Siblings: Disrupting Diagnostics by Reaching Patients Directly

Описание: Aarthi Scans’ Power Siblings: Disrupting Diagnostics by Reaching Patients Directly-In this episode of Healthcare Tribe, we sit down with the powerhouse siblings behind one of India's largest diagnostic chains, Aarthi Scans. Join us for an in-depth conversation with Dr. Aarthi Govindarajan (Chief Radiologist & Executive Director) and Dr. Arun Govindarajan (Executive Director) as they pull back the curtain on their incredible journey of scaling a family business into a healthcare giant.

From a single center started in 2000 to a network of 75 centers across 12 states with a revenue of over ₹300 crores, Aarti Scans has redefined the diagnostics landscape. Discover the fascinating origin story, which began not with a scan center, but with a hospital named after Dr. Aarti by their engineer father and gynaecologist mother

The siblings share the inside story of their bold and risky transition to a Direct-to-Consumer (D2C) business model. Learn how they navigated a staggering 40% initial revenue loss and built a trusted brand where 60% of new customers now come from word-of-mouth referrals.

We explore the intricate dynamics of running a family-owned business, their unique strategies for maintaining impeccable quality across a decentralized network , and why they believe radiology offers more opportunities for differentiation than pathology in today's market. Dr. Aarthi and Dr. Arun also discuss their extensive use of AI to boost efficiency and provide new clinical insights, and what the future holds for Aarti Scans—including an exciting new vertical in fitness and longevity diagnostics.

This is a masterclass in scaling a healthcare business, navigating disruption, and building an enduring family legacy.

Connect with our guests:

Aarthi Scans: https://aarthiscan.com/

Dr. Aarthi Govindarajan:https://www.linkedin.com/in/dr-aarthi...

Dr. Arun Govindarajan: https://www.linkedin.com/in/dr-arunku...

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Chapters:

00:00:00 - Introduction to the Founders
00:02:28 - The Genesis of Aarthi Scans
00:05:38 - Early Growth and Expansion Strategy
00:08:37 - Family Dynamics in Business Management
00:13:40 - Defining Roles and Responsibilities
00:19:27 - Current Operations and Business Model
00:26:15 - Radiology vs. Pathology: Which is More Lucrative?
00:30:58 - Geographical Expansion and Market Selection
00:33:00 - Direct-to-Consumer (D2C) Diagnostics model
00:39:30 - Customer Acquisition and Word-of-Mouth Marketing
00:45:07 - Operational Breakeven and Center Economics
00:51:44 - Quality Control in a Decentralized Model
01:01:11 - Leveraging Technology for Efficiency
01:02:02 - Understanding Patient Preferences in Diagnostics
01:05:05 - Future Trends in Diagnostics
01:11:00 - The Role of Technology in Radiology
01:15:00 - The Impact of Preventive Health Checkups
01:17:48 - AI's Transformative Role in Radiology
01:22:52 - Aarthi Scan's Growth and Future Plans