Ana Andjelic's Hitmakers Session at Cairns Crocodiles 2025
Автор: Cairns Crocodiles
Загружено: 2025-06-09
Просмотров: 409
Описание:
Hitmakers (Ana Andjelic, Global Luxury and Fashion Brand Executive, Author and Doctor of Sociology) speaking at Cairns Crocodiles 2025.
Modern brands are in the business of producing cultural hits through entertainment, merch, creative universes and experiences—replacing traditional marketing. Hitmaker brands command higher prices and stronger customer loyalty and control a greater market share while avoiding commodification. Success requires a strategy of cultural influence: creating, seeding and amplifying cultural products across different contexts to spark relevance. This talk from Andjelic, which wrapped with a fireside chat with Nicky Briger, General Manager Luxury, ARE Media Australia, explored how brands shape culture, build influence and turn creativity into commercial impact.
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
