Selling Online Programs For Your Speaking Business
Автор: Digital Creator Institute
Загружено: 2019-02-07
Просмотров: 175
Описание:
*Update* - SpeakPro Academy has become DigitalCreatorInstitute.com More public speaking tips at: http://speakinglifestyle.com/
Speaker Training Program: http://speakproacademy.com
Product Market Fit
Get a million dollar offer - is the audience big enough?
Quora, etc
What products already exist?
Who's the customer and what do they buy? (Events? Online programs?)
Ex: CEOs don't do online programs b/c of time
Problem the program solves? ...make it tangible
"by the time you're done"
Build the program
Start with the sales copy
How will I create the content? Equipment?
Where will I film?
Audio? Video?
Build the sales process
FB ad - TY page - Promo emails - Webinars - Sales team for calls?
Your sales process won't work at first
If you're not selling it's because
Not spending money on ads
Offer is weak
Not believable
Don't understand your audience as well as you think
Haven't overcome skepticism
Not making enough offers (not emailing enough)
Adjust your sales process
Adjust until it's a predictable sales process
Stick with one way until you hit six figures (webinars or just emails or...)
Adjust how you describe it
What do people ask you in emails?
What objections do people have?
Keep improving the product
In the beginning you figure out the details of your sales process
Want to see the Day-To-Day Activities? Follow on social media:
Instagram: / officialbenjibruce
Facebook: / speakinglifestyle
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