Self-Control Is a Skill, Not Motivation | Train It Like This

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If you struggle with self control around food, dieting isn’t your problem, decision-making is.

Most people think weight loss comes down to motivation or discipline.
But in reality, self control is a skill and skills can be trained.

In this video, I break down my AICR Formula for self control, a simple but powerful framework that helps you make better food choices without relying on willpower.

AICR stands for:

Awareness – noticing the moment a choice is happening

Intention – deciding ahead of time who you want to be

Consequences – understanding what each choice actually costs you

Repetition – building self control through small, consistent wins

If you’ve ever said:

“I know what to do, I just don’t do it”

“I lose control at night”

“I start strong but fall off”

“I can’t stay consistent”

This video explains why that happens — and how to fix it.

We’ll cover:

Why willpower fails during dieting

How self control is built neurologically

Why breaking small promises destroys confidence

How repetition creates automatic better choices

How to use AICR to lose weight and trust yourself again

This isn’t about restriction.
It’s about becoming the type of person who follows through.

If you want 2026 to be the year weight loss finally sticks, start here.

👇 Comment “AICR” if this hit home.

If you're new to my channel, my name is Brett. I've been a nutrition coach for over 15 years helping men achieve their health goals online and in person. I sold my nutrition stores in 2019 and now create my own products under the Moontower brand.

Today: My mission is to help men master their bodies and minds so they can live with freedom, lead with purpose, and be fully present for those they love.

Master your health. Master your mind. Master your life.

Brett

#fatloss #nutrition #fitnessgoals

⚠️ DISCLOSURE

Information shared here is for educational purposes only. Always consult a qualified health professional before making dietary or lifestyle changes. Results vary depending on individual effort and consistency.

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