Loyalty360 Loyalty Live | Tom Madden and Katie Berndt, Phaedon
Автор: Loyalty360
Загружено: 2024-01-23
Просмотров: 60
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In a crowded marketplace, brands are challenged to stand out and win brand love. Transforming customers into authentic brand advocates can be a challenging journey for many brands.
Phaedon helps clients move their customers toward becoming true advocates for the brand and business. It starts with awareness and understanding, then acquiring new customers and engaging with them in meaningful ways, which can, ultimately, lead them to become loyal customers who are true advocates for the brand. Through loyalty strategy consulting, program design and optimization, advanced analytics, and their proprietary loyalty technology, Tally®, Phaedon works with clients to create the experiences customers seek.
Mark Johnson, CEO of Loyalty360, spoke with Tom Madden, Executive Vice President, and Katie Berndt, Vice President, at Phaedon, about expected trends in 2024, challenges and opportunities for brands, and how listening to customers will determine loyalty program success.
Read the full article on Loyalty360 here: https://loyalty360.org/content-galler...
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