SMART Research Symposium - Dr. Danielle Lecointre-Erickson

Описание: November 2025 - Ohio University, University of Angers

SMART Research Symposium | Thursday, November 13 at Noon
Featuring Dr. Danielle Lecointre-Erickson, Associate Professor of Marketing and Chair of the Sales and Marketing Department at the University Institute of Technology in Angers, France.

Dr. Lecointre-Erickson discusses “Exploring the Impacts of Generative Engine Optimization (GEO) on Brands and Consumers.”

With extensive experience in intercultural management, experiential marketing, and phygital retailing, her research offers fresh insights into how emerging technologies shape consumer experiences and perceptions.
Host: Dr. Laeeq Khan, Director, SMART Lab