Codie Sanchez's Strategy To 10x A Boring Business With Marketing |

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Would you rather be wrong or boring?

Kipp Bodnar is joined by Codie Sanchez (Founder of Contrarian Thinking) to discuss the power of storytelling as a boring business. Learn about the hidden traits of great businesses, why most business models in media are awful, how to think about interacting with your community, and how to lean into your unfair advantages to win.

Connect with Codie
Contrarian Thinking https://contrarianthinking.co/
LinkedIn   / codiesanchez  
Instagram   / codiesanchez  

About Codie Sanchez
Codie runs Contrarian Thinking a financial media company and Contrarian Capital a small business holding company that does $50Million in annual revenue and is focused on bringing Main Street Businesses back.

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We’re on social media!
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00:00 - Introduction: Talking to Cody Sanchez.
01:36 - What makes a great business that lasts for a long time.
06:00 - Creating amazing marketing moments for boring businesses.
06:20 - The devaluation of trades and the need to attract talent in those industries.
09:15 - The importance of delegating tasks that you're not uniquely skilled at.
10:52 - The challenges of advertising-based business models in media.
14:00 - Whether a business can solely rely on a spokesperson without direct community connection.
17:48 - The importance of finding the right partnership fit for success.
20:55 - Finding magic moments in storytelling for businesses that consider themselves boring.
26:00 - Avatars and creating content for your community.
27:00 - Never talk down to your audience.
31:00 - The best place to network with billionaires.
33:00 - Why 'cringe' can be good for your business.
34:00 - It is better to be wrong than boring.


About the Show
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.