Localization, Agility, and AI in Global Marketing with Kevin Freedman - VistaTalks Ep 176

Описание: Kevin Freedman, Founder and CEO of Freedman International, joins Host Simon Hodgkins for an insightful conversation about international marketing, brand agility, and the evolution of creative campaign delivery. The discussion is rich in experience, hard-won lessons, localization insights, and practical guidance for anyone navigating the intersection of global branding.

00:00 - Welcome, Kevin Freedman
01:02 - From Economics to Entrepreneurship
02:41 - The Print Management Origins
05:17 - The UPS Breakthrough and Birth of Localization Services 11:04 - Breaking into Advertising with Global Campaigns
15:39 - What Makes a Strong Localization Strategy
25:24 - The Role of AI in Global Campaigns
35:39 - Global Expansion Tips for Brands

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