Revel Bikes Relaunch
Автор: MtbrVideos
Загружено: 2025-05-21
Просмотров: 3960
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Is Revel Bikes Back?
In a year that’s seen more than a few bike industry shakeups, one of the most surprising headlines came not from a flashy new product or a major brand merger, but from an unexpected comeback. Revel Bikes, the Colorado-based brand known for its carbon trail bikes and small-batch ethos, is back in the hands of founder Adam Miller. After selling the company to a private equity group in 2021 and watching from the sidelines as it quietly faltered, Miller has stepped back in to reclaim and relaunch the brand he started with a small team and big ambitions.
I sat down with Adam Miller for an exclusive video interview to discuss how this all unfolded and where Revel goes from here.
We're trying something a little different with this format, so let us know in the comments if you find it valuable and want to see more of this kind of storytelling.
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