Why Data Is The New Superpower In Gaming!

Описание: Mobile UA has undergone a fundamental shift since ATT. Roi Nam (CEO of Airbridge) reveals the data strategies that separate winning studios from the rest.

We dive deep into SKAN 4.0, CAPI, Web-to-App flows, and the future of AI-powered monetization. If you're in mobile gaming, this is your competitive edge.

TIMESTAMPS:
00:00 - The post-ATT landscape 4 years later
01:48 - Why iOS measurement is still broken
06:16 - Winners vs losers in the new ecosystem
08:40 - The most impactful data signals for UA
11:38 - iOS vs Android vs Web data comparison
15:44 - Breaking down every measurement strategy
20:17 - What is CAPI and why it matters
24:35 - The Nexon case study results
26:54 - Web-to-App flows explained
30:31 - Effective funnel examples
33:56 - Meta's AEM breakdown
35:44 - SKAN tips and tricks
39:54 - Boosting ATT consent from 10% to 50%
42:57 - MMM: Who needs it and how to use it
48:34 - The monetization-UA convergence
51:08 - Airflux: AI-powered ad optimization
56:19 - 54% LTV uplift case study
1:00:06 - The future of co-optimization
1:08:21 - Looking ahead: Next 2-3 years
1:14:05 - Rapid-fire practical advice

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