How to Scale Physical Locations Without Delays, Surprises, or Finger-Pointing

Описание: In this interview, Duck Soup founder Jonathan Haggard sits down with Kap Chatfield to break down why most physical expansion efforts fail, and what it actually takes to make expansion predictable.

Jonathan explains how the construction industry’s reactive, fragmented model creates chaos for growing brands, and why Duck Soup takes a fundamentally different approach: one rooted in strategy, accountability, and fully in-house execution.

Throughout the conversation, Jonathan shares real-world stories from national brands, including last-minute problem-solving to protect opening dates, large-scale rollouts completed under extreme deadlines, and the systems behind Duck Soup’s 98%+ on-time, on-budget delivery rate.

This conversation is designed for founders, CEOs, and operators responsible for scaling physical locations who are tired of surprises, delays, and finger-pointing, and want expansion to feel calm, controlled, and repeatable.

Chapters:
00:00 – 03:00: Intro: What Duck Soup Is & Who It Helps
03:01 – 05:10: From Banking to Construction: Jonathan’s Origin Story
05:11 – 06:45: Why Most Construction Expansion Is Reactive (And Fails)
06:46 – 10:30: Accountability in Action: The National Geographic Story
10:31 – 13:00: Why Deadlines, Budgets & Change Orders Are Broken
13:01 – 15:40: Why It’s Called Duck Soup
15:41 – 18:40: 98% On-Time Delivery & Full Accountability
18:41 – 22:30: The Four Pillars: Strategy, UX, Financial Efficiency, Execution
22:31 – 29:10: Speed vs Perfection in Physical Expansion
29:11 – 37:50: UX That Drives Revenue: Retail, Lighting & Consistency
37:51 – 45:00: Crisis Execution: The Rite Aid 650-Location Rollout
45:01 – 54:00: Culture, Leadership & Reinventing the Industry