How the Term GTM Go-To-Market Has Evolved
Автор: Humans of Martech Podcast
Загружено: 2025-02-01
Просмотров: 41
Описание:
In this video you'll learn how the term "Go-To-Market" has evolved and why it creates confusion across revenue teams. Industry experts break down the critical difference between "going to market" versus "GTM strategy," exploring why cross-functional collaboration is essential for successful execution. Discover why no single team can own GTM alone and how different departments interpret this crucial business concept. Perfect for revenue leaders trying to align their teams around a clear GTM framework.
#pmm #productmarketing #marketingstrategy #GTM #GoToMarket #RevOps #SalesStrategy #ProductMarketing #RevenueTechnology #MarketingOps #B2BMarketing #SalesOps #GTMStrategy
Full episode: https://humansofmartech.com/2025/01/1...
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