19-Year-Old Building a Better Protein Bar (And Why It’s Already Winning) | Aditya Banerjee Interview

Описание: A 19-year-old founder is taking on the protein bar industry, and some of the biggest names in CPG are already betting on him.

In this episode, Aditya Banerjee shares the story behind Posana, the culturally-inspired protein bar company born inside a UC Berkeley dorm room that’s quickly becoming one of the most talked-about emerging brands in CPG.

From raising money through cold outreach and conferences to building unique flavors like matcha latte, mango coconut, and chai, Adi breaks down how persistence, branding, and product differentiation are helping Posana stand out in a crowded market.

Topics We Covered

Building a protein brand from a college dorm room
Why most protein bars feel repetitive and outdated
Using cultural flavour trends to build breakout products
Raising money from top CPG founders and influencers
Why networking and showing up in person still matter


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Chapters

00:00 Meet Aditya Banerjee & The Story Behind Posana
00:55 Building Protein Bar Recipes Inside A Dorm Room
03:16 Why Matcha, Mango & Chai Flavors Are Winning
05:10 Raising Money From Major CPG Founders
08:24 Why Adi Took A Break From College To Go All In