Live 5: A Local TV Station w/a Full-Funnel Marketing Engine For Small Businesses

Описание: Ever wonder why a TV station would set up shop at a business expo? We’re here to show how broadcast has evolved into a full-funnel growth engine for local brands. With guest Delaney Keppner of Live5, we break down the modern media mix—connected TV, OTT, Google Ads, retargeting, and geofencing—and how each piece works together to turn scattered attention into steady demand.

We talk through the big misconception that “no one watches TV anymore.” Viewers are watching more, just differently. Streaming puts your brand on the biggest screen in the house, while social and search fill the gaps between curiosity and action. Delaney explains her shift from on-air reporting to sales and why she prefers building campaigns that meet real people in their real moments. The two non-negotiables: know your target deeply and craft creative that feels human. If you’re in home services or any trust-heavy category, showing the actual owner or technician on camera can lift response and reduce friction at the door.

We also get tactical: how to define tight audience segments, when to use geofencing around neighborhoods or events, and what to measure so you can prove lift beyond vanity impressions. From attribution views on CTV to search spikes after a flight, we map the signals that confirm your message is working. Most of all, we lean into a local advantage big brands can’t buy—authentic presence. If you want your next campaign to move from noise to results, this conversation lays out a clear, testable playbook.

If this sparked ideas for your business, follow the show, share it with a local owner who needs a nudge toward streaming, and leave a quick review so others can find us. Got a question or a win to share? Drop us a note and tell us what you’ll test first.