MyTelescope Podcast | How Share of Search Connects Brand and Revenue
Загружено: 2026-01-29
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Описание:
In this episode, we talk through a pattern we see repeatedly in audits. A lot of teams report strong ROAS while revenue growth slows. On the surface, performance metrics look healthy.
We unpack why that happens. Attribution continues to credit demand capture even as marginal returns flatten. Budget stays concentrated at the bottom of the funnel. Margin pressure shows up elsewhere.
We then walk through how we use Share of Search to spot this earlier. We look at it by state and DMA to understand where brand preference is building, where it’s eroding, and how that relates to future revenue.
The goal of the conversation is practical. Treat marketing as a capital allocation problem. Use signals that help decide where the next dollar should go.
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