“Perfume Is About Memory”: Rasasi’s Imtiyaz Kalsekar On Building Brand Recall

Описание: At BT Davos 2026, Siddharth Zarabi, Group Editor, Business Today, is in conversation with Imtiyaz Kalsekar, Founder & CEO of the Rasasi Imtiaz Group, tracing the remarkable growth and legacy behind the brand. Kalsekar shares the inspiring story of his late father, Abdul Razzaq Kalsikar, who rose from humble beginnings in India to establish Rasasi Perfumes in Dubai. Building on this family legacy, Kalsekar explains how Rasasi Imtiaz blends heritage with modernity to appeal to Gen Z consumers. The discussion also explores shifting global markets, the rise of mid-market fragrances, growing consumer awareness in India, and the group’s plans to enter the Indian market amid premiumisation and evolving tastes.

SPONSORS:
State Partner: Andhra Pradesh India's Sunrise State
Exchange Partner: NSE India
Knowledge Partner: Primus Partners
Hospitality Partner: Optimax Aces
Luxury Partners: Rasasi Imtiyaz Group

‪@nseindia‬ ‪@NaraChandrababuNaiduofficial‬ ‪@sunriseandhrapradesh8810‬ ‪@primuspartners7128‬ ‪@naralokeshofficial‬ ‪@wef‬ ‪@AP_EDB‬ ‪@OptimaxAces‬

#WEF #WEF2026 #WEF26 #Davos #APatWEF26 #APDavos26 #BTDAVOS2026 #SunriseAndhra #SunriseState #NaraLokesh #ChooseSpeedChooseAP #AndhraPradesh #ChooseAP #InvestInAP #BusinessFriendlyState #BusinessToday #DavosBrainstorm #GlobalEconomy #WorldEconomicForum #GlobalSummit
-----------------------
Thank You for watching! Do not forget to Like | Comment | Share
-----------------------
About the channel
Watch us for the best news and views on business, stock markets, crypto currencies, consumer technology, the world of real estate, bullion, automobiles, start-ups and unicorns and personal finance. Business Today TV will also bring you all you need to know about mutual funds, insurance, loans and pension plans among others.

Follow us at:
Website: https://www.businesstoday.in
WhatsApp: whatsapp.com/channel/0029Va4Hd309hXFCqY62yD2I
Facebook:   / businesstoday  
twitter:   / business_today  
Instagram:   / business_today