5 Expert Strategies for Attracting Event Sponsors & Exhibitors [Event Insider 36]

Описание: In this live panel, event organizers Shahara Anderson-Davis, Tom Clayton, and Pam Goodell will share practical tips on what actually attracts sponsors and exhibitors, and how to keep them coming back year after year.

Timestamps:
00:00 Start
00:53 Live Poll Results
04:58 Panelist Introductions
07:22 Warm-up Question: Can you share a bit about the events you have run recently, such as how many days they lasted, how many attendees, the number of sponsors and exhibitors, etc.?
09:21 Question 1: What percentage of your overall event budget typically comes from sponsorships and exhibitors? How critical are they to your event's success?
11:26 Question 2: How do you structure your sponsorship or exhibitor tiers? What factors do you consider when deciding what to offer at each level?
15:33 Question 3: What elements of your exhibitor/sponsor packages or prospectus have been most effective at attracting exhibitors and sponsors?
22:08 Question 4: How do you communicate the value story in your prospectus?
27:35 Question 5: What are some effective methods to expand your network and connect with new sponsors/exhibitors?
31:47 Question 6: When a sponsor or exhibitor has joined for multiple years, what do you think keeps them coming back? Is it ROI, personal relationships, or something else?
35:43 Question 7: How do you nurture returning sponsors/exhibitors between events? Do you offer early-renewal incentives, exclusive previews of next year's opportunities, or involve them in event-planning discussions?
41:48 Question 8: How have you leveraged event tech like the event app and website to increase visibility and ROI for your sponsors?
45:50 Question 9: How do you utilize event tech to help exhibitors get more traffic and leads?
48:09 Question 10: How do you effectively manage lots of sponsors and exhibitors without taking too much of your time away from other important tasks?
52:44 Live Q&A


Whova's Event Insider is a webinar that dives into the latest industry trends. Bringing in seasoned experts that have successfully navigated the ever-evolving landscape of event management, these sessions aim to grant invaluable tips to all attendees. Participants gain actionable insights to stay ahead of the game, making it a must-attend for professionals seeking to enhance their event planning prowess.

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