External Communication Strategies - Introduction | Knowledgecity

Описание: Click here to view full course: https://www.knowledgecity.com/en/libr... How can you use media relations to your advantage? How can you make statements that lessen the impact of a corporate crisis? Effective external communication strategies are necessary for communicating with customers, the public, the media, or any other people who are external to your organization. One of the biggest challenges an organization faces when it comes to external communication is how well it can communicate a message with its target audience. Identifying the audience and how and when to reach them can help develop effective public relations and crisis management strategies.

In External Communication Strategies, you’ll learn common strategies you can use to effectively communicate with the media, customers, and stakeholders. You’ll learn why it is important to consider your target audience when creating messages. We’ll explain planning public relations and media campaigns and how to use them to counter negative press and build interest in your company. By the end of this course, you will be able to develop and implement an effective external communication strategy.

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