The Real Reason New Homes Aren’t Selling

Описание: New home inventory is sitting longer than expected.
Carrying costs are rising.
Price cuts are damaging comp integrity.

And buyers are choosing one thing above everything else.
Lower monthly payment.

✅ The problem is not demand.
✅ The problem is affordability optics.

Cutting price feels like the fastest lever, but it permanently resets value across the entire community. Once comps fall, they do not come back. That hurts future phases, appraisals, and brand positioning.

There is a better way.

Instead of discounting the home, we adjust the payment.
We use a micro forward structure that allows builders to offer a below-market interest rate for a short window without repricing the asset.

✅ It is flexible.
✅ It is refundable.
✅ It protects your base pricing.

Buyers get the monthly payment they are searching for.
You protect comp integrity across the community.
Homes that need help move without dragging everything else down.

This is not theory.
It is a practical affordability strategy for today’s market where payment wins the decision.

If you are a builder sitting on inventory, or simply want a smarter way to compete without cutting price, send me a message.
I am happy to walk you through exactly how this works.

🔔Hit subscribe for the latest expert insights and valuable podcasts on mortgage tips, real estate trends, and strategies to grow wealth through smart property decisions!
   / @humphreymortgage  

✅ Important Link to Follow

🔗 Linktree
https://linktr.ee/TimHumphreyMLO

✅ Stay Connected With Me.

👉 Instagram:   / timhumphrey  
👉 Linkedin:   / tim-humphrey  
👉 Website: https://www.humphreymortgageteam.com/

📩 For Business Inquiries: [email protected]

=============================

🎬 Recommended Playlists

👉 Mortgage Lab
   • Mortgage Lab  

👉 Mortgage Lab Podcast
   • Mortgage Lab Podcast  

🎬 WATCH MY OTHER VIDEOS:

👉 What Is Debt-To-Income Ratio? How It Affects Mortgage Approval Explained
   • What Is Debt-To-Income Ratio? How It Affec...  

👉 Top 7 Mistakes To Avoid For Mortgage Approval – Essential Home Buying Tips
   • Top 7 Mistakes To Avoid For Mortgage Appro...  

👉 How Mortgage Insurance Helps You Buy A Home With Less Than 20% Down | Real Estate Tips
   • How Mortgage Insurance Helps You Buy A Hom...  

👉 How To Increase Your Home Sale Profits With Pre-Sale Renovations
   • How To Increase Your Home Sale Profits Wit...  

👉 Real Estate In 2024: Essential Market Trends And Challenges To Watch | Real Estate Tips
   • Real Estate In 2024: Essential Market Tren...  

=============================

ADD HASHTAGS

⚠️ Disclaimer: Ideas expressed may not be complete and may not apply to all situations. NEO Home Loans is a division ofBetter Home & Finance Holding Company and/or its affiliates | NMLS #330511 | Better Mortgage Corporation is a direct lender. NMLS #330511. 1 World Trade Center, Floor 80, New York, NY 10007. This advertisement does not constitute a loan approval or loan commitment. Loan approval or loan commitment is subject to final underwriting review and approval. Other terms and conditions apply.

✖️ Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of Tim Humphrey. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.

© Tim Humphrey