AI Just Changed Retail Forever – Here's What's Coming

Описание: THE FUTURE OF SHOPPING – STRATEGY BRIEFING FOR RETAIL LEADERS
Millions of people are already shopping with AI – often without realizing it. In this Strategy Briefing, Deann Evans, Shopify's Managing Director, EMEA, explains how Shopify is building AI into the fabric of commerce and what that means for retailers over the next 3–5 years.

We dig into agentic commerce, unified commerce, and how retailers can offer a consistent experience across stores, apps, marketplaces and AI assistants. We also touch on ecosystem shifts like the Universal Commerce Protocol (UCP) – and what it could mean when your products, prices and inventory start surfacing directly inside AI-led experiences, not just on your own site.

THE FUTURE OF SHOPPING – KEY INSIGHTS FOR RETAIL LEADERS:
• Agentic journeys – AI handling discovery, comparison and purchase on behalf of shoppers
• Unified foundations – why a single view of stock, customer and orders is now non-negotiable
• Trust and control – what customers actually want from AI and where humans must stay in the loop
• Execution roadmap – practical starting points to move from pilots to production

For GMs, CX leaders, e-commerce heads and board level strategists, this episode offers a clear lens on how AI is reshaping the retail landscape – and the decisions you need to prioritize now to stay relevant.

CHAPTERS
2:15 – How AI Already Shapes Everyday Shopping
6:45 – Agentic Commerce – From Discovery to Purchase
12:30 – Unified Data Foundations – Building a Single Source of Truth
17:00 – Trust, Control & Governance – Where Humans Stay in the Loop
22:15 – Execution Playbook – Moving from Pilots to Production
27:30 – Boardroom Wrap-Up – Key Actions for Retail Leaders

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