I Receive a Snail-Mail Newsletter from RTA and LOVE IT! Marketers Check THIS Out!

Описание: When was the last time you received a physical newsletter in the mail? This post is for all my marketing friends out there in LinkedIn-land but also anyone interested in how other manufacturers are learning.

📬 I receive the "Best Darn Newsletter, Period!" from Drew Baryenbruch & John S Rinaldi of RTA - Real Time Automation, Inc. more or less every month. This is something that is entertaining, educational and energizing. I look forward to this showing up in my mailbox and always read the articles. In a world of 6sec videos and over stimulation, this folded gem is always a welcome sight!

In the November Issue, they had a Fall 2021 survey and reported some interesting stats for industrial marketers that I wanted to share:

𝙊𝙪𝙧 𝙖𝙪𝙩𝙤𝙢𝙖𝙩𝙞𝙤𝙣 𝙩𝙚𝙖𝙢 𝙣𝙚𝙚𝙙𝙨:
More training (48%)
About the same amount of training (48%)

𝙒𝙚 𝙖𝙧𝙚 _______ 𝙨𝙩𝙖𝙛𝙛𝙚𝙙:
Under (57%)
Adequately (40%)

𝙒𝙚 𝙜𝙚𝙩 𝙤𝙪𝙧 𝙩𝙧𝙖𝙞𝙣𝙞𝙣𝙜 𝙛𝙧𝙤𝙢:
In-house staff (28%)
Vendors (25%)
Distributors (20%)
Youtube (9%)

𝙄 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙡𝙮 𝙠𝙚𝙚𝙥 𝙪𝙥-𝙩𝙤-𝙙𝙖𝙩𝙚 𝙗𝙮:
Watching videos (34%)
Reading automation websites (22%)
Going to Tradeshows (14%)
Reading Trade magazines (11%)
Distributor Classes (7%)

𝙄 _______ 𝙩𝙤 𝙖 𝙡𝙞𝙫𝙚 𝙩𝙧𝙖𝙙𝙚𝙨𝙝𝙤𝙬:
May go in a year or two (42%)
Would go tomorrow (29%)
Would go later this year (25%)
Will never go again (4%)

𝙄 𝙩𝙝𝙞𝙣𝙠 𝙤𝙪𝙧 𝙩𝙚𝙖𝙢 𝙘𝙤𝙪𝙡𝙙 𝙗𝙚𝙣𝙚𝙛𝙞𝙩 𝙩𝙝𝙚 𝙢𝙤𝙨𝙩 𝙗𝙮 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜:
Industry 4.0 (39%)
CIP Security (21%)
Information Modeling (20%)
Single Pair Ethernet - SPE (12%)
Time-Sensitive Networking - TSN (8%)

Thanks for agreeing to let me share these results Drew, there are some awesome insights of value here for all of us! And keep up the newsletter, I love it!

For those wanting to signup for the newsletter or interested in seeing old issues, I'll drop a link in the comments.

Until next time, ask yourself: 𝗪𝗵𝗮𝘁 𝗪𝗜𝗟𝗟 𝗶 𝗔𝗨𝗧𝗢𝗠𝗔𝗧𝗘 𝗻𝗲𝘅𝘁?
WILL HEALY III
Balluff worldwide
AMIP

#manufacturing #newsletters #industrialmarketing #tradeshows #WILLAUTOMATE