EP 22 - Are AI Agents Actually Changing GTM? (Stop Automating Broken Workflows)

Описание: In this insightful episode of Outbound, hosts Sri and Ramesh, the visionary founders of Highperformr, delve into the dynamic world of lead generation. Moving beyond the basic automation hype, they explore the paradigm shift AI is driving across every aspect of building products and growing businesses.

Are your GTM teams actually driving momentum, or are they just using AI to execute a broken workflow much faster? Sri and Ramesh break down why AI is no longer about just writing longer emails, but about fundamentally transferring ownership and decision-making to AI agents.

What you’ll learn in this episode:

The Big Mistake: Why adding AI to a traditional, rule-based workflow only creates more noise, not better outcomes.

Momentum vs. Speed: How true AI adoption is about orchestration and momentum, rather than just blasting 200 emails instead of 20.

The Inbound Revolution: Why a simple sign-up should instantly trigger a deep-dive contextual analysis of the prospect's company, recent events, and C-level buying committee.

The "CompKill" Strategy: How AI agents can run highly targeted "rip and replace" competitor campaigns in minutes rather than weeks.

The Evolution of the SDR: Why the SDR role isn't dying, but shifting from managing tools to managing decisions and outcomes.

Tune in to gain valuable insights that could transform your approach to lead generation and elevate your sales strategy