How To Grow On Substack in 2 languages: Strategis and Tips to grow faster

Описание: In this video, I share how to launch, grow and scale 2 publications in 2 languages on Substack.

It's the framework I used to grow 2 two thriving publications: one in English (Substack Bestselller, The Lemon Tree Mindset with 10K+ subsribers and one in Spanish (El Limonero, 2.8k+ subscribers).

These strategies will help you grow faster, stand out in less saturated markets, create real synergies between audiences, and build a global community.

The benefits for bilingual creators:

Reach new global readers who prefer your content in their native language
Grow much quicker in non-English spaces (I hit nearly 3,000 Spanish subscribers in one year vs. 1,000 in English over a full year)
Build a stronger personal brand and community
Save time and energy with smart systems instead of starting from zero twice

Here's what you'll learn and how to apply it right away:

✔️ Choose your starting language strategically for faster momentum:

Launch first where you already have leverage (network, digital footprint, career history). You avoid stalling and get early wins to boost confidence and get traction.

✔️ Master one publication before launching the second: learn what works once (Notes, recommendations, collabs, lives), then replicate it for explosive growth in the second language from month one.

✔️ Leverage the first-mover advantage in a less saturated market.

✔️ Set up separate Publications (not Sections) + one single Substack profile to avoid messy experiences (mixed chats, wrong-language sends, unsubscribes) and ensure a smoother journey, both for your subscribers and for yourself.

✔️ Experiment with Substack Notes: best practices for when to post and how to engage audiences in different languages.

✔️ How to create synergies and cross-promote smartly across digital touch points (links to your homepage, launch segmented campaigns, clear CTAs...)

✔️ Localize deeply instead of just translating — Don't rely on auto-translation (it kills tone and connection). Rewrite with cultural references, local creators/examples, natural expressions and make it feel native.

If you're a creator wanting to expand your reach, connect with new communities, or even reconnect with your roots, going bilingual on Substack can multiply your impact (and fun!). Start with one strong foundation, then scale smartly.

For more tips and strategies to grow on Substack, subscribe for FREE:

The Lemon Tree Mindset 🌳🍋
El Limonero 🌳🍋