The Future of Video Creation: The Next 5 Years Will Supersede Everything

Описание: The next five years will supersede everything that has happened in video so far. Sumit Rai, Chief Product Officer at Elevate.io, explains why video creation is about to change forever.

Video has exploded over the last 20 years, but the tools behind it are still slow, isolated, and inefficient.

In Episode 3 of the What The F Happened? podcast, Season 2, we sit down with Sumit Rai, Chief Product Officer at Elevate.io. Sumit previously founded a pre-YouTube video startup that was acquired by a Nasdaq company and is now building the next generation of collaborative, cloud-based video editing tools.

From building IP video infrastructure before YouTube existed, to working with global enterprises like Apple, to questioning why video editing is still locked to a single machine, Sumit shares the moments that shaped his career and the insight behind Elevate.io.

We talk about why:
The next five years of video will eclipse the last 20
Collaboration is the missing generation in video editing
Production companies lose profit to broken workflows
People are not paying for your time, they are paying for the output
Video is becoming as fundamental as documents and slides

This episode is essential viewing if you are:
A video creator or editor feeling stuck in slow workflows
A production company losing time to feedback and approvals
A marketer or founder using video as a growth tool
Curious about cloud editing, collaboration, and AI
Thinking about where video creation is heading next

Chapters
00:00 The moment that sparked Elevate.io
02:23 Building a non collaborative tool during COVID
03:53 Growing up with video and broadcast technology
05:40 Building IP video before YouTube existed
06:48 From tape to Avid to cloud based editing
07:24 What problem Elevate.io is solving
09:22 Who video tools are really for now
10:12 Why video is becoming a business tool
12:41 Speed, collaboration, and production hell
15:29 Why new users adapt faster than experts
19:28 Challenging traditional production workflows
21:18 Why clients pay for output, not time
22:27 How collaborative editing actually works
26:45 The biggest technical breakthroughs so far
31:17 Plugins, integrations, and the future of video tools
34:01 The long term vision for Elevate.io
37:10 The squiggle journey and 20 years of video
39:40 Why the next five years will supersede everything