AI in Operations for Hardware Companies - VanMoof CEO Eliott Wertheimer

Описание: Eliott Wertheimer is the CEO of VanMoof, the European e-bike brand rebuilding after bankruptcy.

In this episode of Business AI Explained, we dive into AI in operations for hardware companies, from supply chain and customer support to reliability and trust.

Topics covered:
Why VanMoof’s brand survived bankruptcy
The economics that killed VanMoof 1.0
Rebuilding trust through over-delivery
Where AI actually works in hardware companies
Why AI should support operations, not become a feature
Why brand matters more as products get easier to build


Where to find Eliott Wertheimer:
→ LinkedIn:   / eliott-wertheimer-6910a1b6  
→ Company: https://www.vanmoof.com/


Where to find Vlad
→ https://www.elementsagents.com/
→ Linkedin:   / vladeziegler  


TIMESTAMPS:
00:00 - Intro: Who is Eliott Wertheimer and why VanMoof?
03:45 - How aerospace engineering led to micromobility
08:29 - Why brand and design matter in physical products
12:07 - What made VanMoof products special
15:48 - Rebuilding trust after bankruptcy: over-delivery strategy
19:32 - Why authenticity matters: unscripted marketing with creators
23:15 - The economics that killed VanMoof 1.0
27:40 - How they fixed reliability issues and built after-sales networks
31:22 - Where AI fits in hardware companies
35:50 - Differentiation in hardware: why brand matters more than ever
39:15 - What's next for VanMoof (2025 and beyond)

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New episodes every Tuesday on how AI actually gets implemented in business operations.
→    / @aiwithvlad  


#VanMoof #ProductDesign #BrandRevival #HardwareStartup #Micromobility #AIinHardware #StartupTurnaround