BOWES MEDIA - SUBARU LAUNCH CONTROL

Описание: In 2013, Subaru Launch Control began as a way connecting Subaru of America with their fans. As the team built upon its success in rally to pursue the winning formula in Rallycross, the team was bound to have ups and downs. The concept that we, the video creators, put forth was that “it doesn’t take race wins to win fans.” From there, we began.

The following years would have the expected highs and lows, but the journey to rallycross domination bolstered the fan base. Internally, the series would prove to be a unifying force, offering those within Subaru of America who did not entirely understand the rally and rallycross program a way to follow along and become fans themselves.

It took nine years for the team to reach its goal of winning both rally and rallycross championships, but those nine years would see the Subaru Motorsports USA team become the fan favorite at every race they attended. The fans knew the inner workings of the team because they had been watching.

In 2022, the series was transformed from a Web Series to a Master Brand. Launch Control now comprises three lanes: The Rally Rundown series, which offers quick turnaround race event coverage; Special Editions, which offer unique doc style behind-the-scenes edits such as the Goodwood Festival of Speed, Road to Gymkhana, and more; And thirdly, The Mini-Series lane provides deep dives into the inner workings of the team, highlighted by the first offering in this area entitled “Next Stage,” a six-part series following the making of a top level rally car in a way never before shown.

As the series evolves and the goals change, Launch Control remains a key access point between the team and its fans. As social media builds its base, social offerings offer short glimpses, while Launch Control is there for the hard-core fans that want all the story beyond a 15-second post.