Harold Burson - Building a Successful PR Agency
Автор: Stan Talks
Загружено: 2019-09-11
Просмотров: 864
Описание:
Harold Burson (1921-2020), in outtakes from a 2015 video, provides an inside view of how Burson-Marsteller (now BCW) was developed. He reflects on the factors that he feels led to the agency’s success and addresses his own leadership style.
To learn more about Harold Burson, see his one-page bio plus discussion guide/questions for this video:
https://drive.google.com/open?id=1e5E...
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