The Content Strategy Real Estate Agents Should Follow in 2026 with Tessa Jelten

Описание: 💥 Free Guide for Agents who want to scale without the burnout
👉🏼https://www.joinplaybigger.com/scalem...

If your real estate content feels scattered, inconsistent, or unclear, this episode will give you direction.

In this conversation, I’m joined by Tessa Jelten, who shares the exact frameworks she uses to help real estate agents simplify their messaging, build authority online, and create content that actually leads to conversations and clients.

We break down how to think about content as a system not a guessing game, what matters most moving forward, and how agents can stop wasting time on content that doesn’t move the needle.

This episode is especially helpful if you’re:
• Posting consistently but not seeing results
• Overwhelmed by what to post or where to focus
• Trying to build authority without burning out
• Ready to use content more strategically in your business

If you want practical frameworks, clear strategy, and a smarter way to approach real estate content, you’ll want to watch this episode all the way through.


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🔗 Links & Resources

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Connect with Tessa Jelten:
  / tessaabellaa  
   / @realestatetessa  


Timestamps:
01:17 Introduction to Content Coaching in Real Estate
05:00 Understanding Trends and Authenticity in Content
09:43 Common Mistakes in Real Estate Content Creation
11:39 Refining Content for Better Lead Generation
13:49 The Importance of Consistency in Posting
15:14 Content Types: What Works and What Doesn't
18:20 Batching vs. Real-Time Posting Strategies
20:13 Tools and Systems for Efficient Content Management
21:35 The Role of Bios and Niching Down in Real Estate
22:49 Finding Your Unique Voice in Real Estate Content
23:16 Embracing Authenticity in Content Creation
25:14 The Importance of Consistency in Content Strategy
26:26 Scaling Content Creation for Real Estate Teams
29:38 Finding the Right Social Media Manager
32:25 Starting from Scratch: Content Strategy for Agents
35:19 Utilizing Stories for Engagement
36:32 Effective Lead Magnets for Real Estate Agents
38:35 The Future of Content in Real Estate
40:41 Metrics That Matter in Real Estate Marketing
43:20 Pushing Beyond Comfort Zones for Growth

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