The Three Cs of Sales Follow-Up Communication: Cadence, Content and Channel

Описание: Too many salespeople use the same playbook for every buyer, every time.

In 2023, that is a recipe for disaster or – at the very least – missing your sales quota.

In this episode of Closing Time, learn from marketing and CX expert Jay Baer how to customize the three essential elements of sales follow-up communication – cadence, content, and channel – to turn more prospects into leads and more leads into sales.

Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: https://bit.ly/3sITbqV

Connect with Jay Baer
  / jaybaer  

Connect with Dave Osborne:
  / davidjosborne  

00:00 Introduction
00:45 Using the same sales playbook
02:02 Interacting with buyers
03:49 The three Cs of sales follow-up communication
04:32 #1 Cadence
06:08 #2 Content
07:50 #3 Channel
09:50 Final tips for sales people

#salesfollowup #salescommunication #salestips2022