Episode 27 - From Passion to Platform: Building a Beauty Brand on Social Media with Zach Dishinger

Описание: 📢 You don’t need a celebrity name or viral gimmick to build a beauty brand that lasts—but you do need intention, education, and trust.

In this episode of You Herd It Here, Kassie is joined by Zach Dishinger, founder of Formula Z Cosmetics, to break down what it really takes to grow a beauty brand on social media—from launching at 15 years old to building long-term credibility in one of the most saturated industries online.

Zach shares how his background in theater and makeup artistry shaped his creative approach, why education has always been central to his content strategy, and how social media evolved from “just posting” into a real business tool. Together, Kassie and Zach unpack founder-led branding, transparency in beauty marketing, and how to scale a brand with intention instead of chasing virality.

🎯 From navigating age bias and burnout to setting boundaries as a founder and prioritizing longevity over likes, this conversation is a reminder that real growth on social media happens when trust comes first.

Highlights include:
✨ Launching Formula Z at 15 and identifying a gap in the beauty market (02:15)
✨ Early social media experimentation and YouTube-first education (05:10)
✨ When social media shifted from fun to strategy and community-building (08:20)
✨ Building credibility in a crowded beauty industry (11:30)
✨ Why education and transparency matter more than hype (14:40)
✨ Founder-led brands, trust, and long-term brand equity (17:50)
✨ Clean ingredients, cruelty-free beauty, and evolving consumer expectations (20:10)
✨ Setting boundaries as a founder and avoiding burnout online (23:30)
✨ Quality over quantity and not chasing virality (26:00)
✨ Advice for young founders using social media to grow their first brand (28:15)
✨ Final Herd Word + Zach’s unfiltered takes on trends and platforms (30:00)

👀 Plus: Why consumers are smarter than ever, how community beats scale, what founders should not share online, and how social media fits into the future of beauty marketing.

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Follow us @youherditherepodcast and connect with Zach and Formula Z by following ‪@formulazcosmetics‬ ‪@zachdishinger2536‬

Chapters
00:00 – Cold Open: Passion vs platform
00:30 – Meet Zach Dishinger
02:15 – Launching Formula Z at 15
05:10 – Early social media and beauty education
08:20 – Community, strategy, and social as a business tool
11:30 – Credibility in the beauty industry
14:40 – Transparency, trust, and education
17:50 – Founder-led brands and longevity
20:10 – Ingredients, regulation, and consumer expectations
23:30 – Boundaries, burnout, and balance
26:00 – Quality over quantity on social
28:15 – Advice for young founders
30:00 – Final Herd Word

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