Inside Nintendo’s Game-Changing Console Strategy

Описание: Nearly nine years after its release, the Nintendo Switch has become the company's best-selling console of all time, with more than 155 million units sold.

From the Nintendo Entertainment System rescuing a collapsed gaming market in the 1980s, to the GameCube being outsold by Sony's PlayStation 2, Nintendo's hardware history is as much of a story of reinvention as it is success.

Now, with the Switch’s runaway success serving as vindication, its successor — the Switch 2 — is on a similar trajectory, having sold more than 17 million units since launch.

But with fans still expecting Nintendo to surprise them, the company’s next device is facing the weight of its own invention.

Watch the video above to learn more about Nintendo’s game-changing console strategy.

This is the second installment in the “Built for Billions” three-part series on Nintendo. Don’t miss part one, which explores Nintendo’s business model, and part three, which looks at its biggest bet beyond games and hardware.

CHAPTERS:
00:00 - Intro
01:16 - How Nintendo saved video game consoles
02:23 - Nintendo’s hardware misses
03:06 - The handheld strategy that changed the game
04:09 - The Wii revolution
05:06 - Why the Wii U failed
06:01 - The rise of mobile gaming
07:19 - Pokemon Go’s success
08:24 - The Switch era begins
10:21 - Credits

#CNBC #BuiltForBillions #Nintendo

-----

Subscribe: @cnbci

CNBC International Live: @cnbcinternationalive

LinkedIn:   / cnbc-international  

TikTok:   / cnbci  

Facebook:   / cnbcinternational  

Instagram:   / cnbcinternational  

Threads: https://www.threads.net/@cnbcinternat...

X:   / cnbci  

Telegram: https://t.me/cnbci

WhatsApp: https://bit.ly/CNBCiWhatsApp