Scaling with Strategy: How to Use Paid Advertising the Right Way

Описание: In this episode, Erin sits down with Sofia Ortiz (Mavrik Marketing) to break down the real do’s and don’ts of online advertising—why so many campaigns fail, what’s actually working right now, and the two follow-up windows that decide whether ads become profit or a money pit.

They cover:
Why referrals create “peaks and valleys” (and how to fix it)
The first 5 minutes rule (and the 24-hour backup window)
Why video beats images now—and how to do it without fancy production
The biggest targeting mistake: “talking to everyone”
How to scale ads 20–30% at a time without crashing performance
What to watch beyond leads: bookings, no-shows, close rate, proposals

If you’re ready for predictable growth, this episode will change how you think about marketing.

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Chapters
00:00 Introduction to Online Advertising Do's and Don'ts
02:15 Challenges in Online Advertising for Business Owners
05:34 The Importance of Follow-Up in Lead Generation
09:45 Identifying Your Target Audience
12:58 The Shift from Static Ads to Video Content
14:54 The Role of Organic Social Media
17:14 Measuring Success in Advertising
20:35 Understanding Cost Fluctuations in Advertising
23:01 Scaling Your Advertising Efforts Smartly
25:15 Ideal Clients for High Ticket Services
26:50 Vision for the Future of Marketing

The information in these videos is for informational and educational purposes only and should not be construed as tax, legal, or financial advice. Linked items may create a financial benefit for Terra Firma and its affiliates.