Ads Don't Fix Your Store (They Expose It)

Описание: Most people think their ads are the problem. So they test new creatives, tweak audiences, increase budgets. But the ads are doing exactly what they're supposed to do. They're bringing people to your store. What happens next is the real problem.

In this video I show you why fixing your ads before fixing your store is the most expensive mistake in ecommerce — and what to do instead.

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