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Steve Jobs Iphone Launch - A Classic Business Presentation
Автор: Groupe Amplify
Загружено: 2018-03-15
Просмотров: 121
Описание: Steve Jobs uses some classic presentation techniques in launching the iPhone. Note his use of "The Rule Of Three" as he talks about the iPod, mobile phone and an internet communicator. He uses repetition as he repeats mentioning these devices four times. He then makes a bold, attention-grabbing promise "Apple is reinventing the phone". He then goes on to describe what's the problem with existing phones and how Apple has addressed each problem faced to engineer the solution - the iPhone. Business presenters can learn a lot from this. Neil Ross CEO...Groupe Amplify
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