The $8 Billion LEGO Comeback Story: From Near Ruin to Toy King
Автор: Tycoon Stories
Загружено: 2026-03-12
Просмотров: 4
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How did the biggest toy brand in the world almost go completely bankrupt? Today, LEGO brings in over $8 billion a year, dominating the toy aisles and pop culture. But just 20 years ago, the company was bleeding $1 million a day, drowning in debt, and on the edge of total collapse.
In this video, we dive into the wild business story of how LEGO lost its way by expanding into theme parks, clothing, and video games, and how a new CEO saved the company by going back to the basics—the simple, interlocking plastic brick. We'll look at the brutal cuts, the shift toward movie franchises like Star Wars, and the brilliant decision to finally embrace Adult Fans of LEGO (AFOLs).
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#LEGO #BusinessStory #BusinessStrategy #CorporateComeback #Entrepreneurship #BusinessHistory
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