Membership Marketing Expert: Do This to GROW

Описание: Want to grow you membership but aren't sure what experiments to start with? Join us to learn what worked for successful membership ‪@filmmakers_academy‬ in this conversation with marketing expert Cristobal Abugaber.

Growing an online membership can be tricky, and testing new ways to grow can help you find the right strategies faster. In this video Cristobal shares the biggest change that helped Filmmaker's Academy grow, why they DON'T offer free trials, and the genius lead generation tactic that helps them know their audience better.

Cristobal Abugaber is a Mexican filmmaker with over 15 years of experience behind a camera. Currently, Cristobal collaborates professionally with Filmmakers Academy and attends an MFA on directing and screenwriting in New York at the University of Columbia.

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Check out Filmmaker's Academy Here: https://www.filmmakersacademy.com

FA Instagram:   / filmmakers_academy  

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Chapters
00:00 - A new strategy for lead generation
03:08 - Why Filmmaker's Academy stopped doing free trials
05:11 - The most successful marketing strategy experiment
06:50 - Changing the messaging changes EVERYTHING
08:47 - Organizing content to better serve your members
09:15 - The ad strategy that works best for Filmmaker's Academy
10:00 - How Filmmaker's Academy defined their specific target audience
12:05 - How to use customer surveys for a BIG effect


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